For entrepreneurs

True flavours – a guarantee on the origins of food

Small companies, employing fewer than 20 people and primarily operating locally, form a central part of the food sector. These small companies engage mainly in bakery operations and the processing of vegetables, fruits, berries, and meat. They greatly contribute to maintaining and developing Finnish culinary culture. 

The national local food co-ordination project has now updated the ‘Aitoja makuja’ (True flavours) message. The label reflects small food companies’ operations and assists in communication about local foods. Local food has established itself as an attractive option among both consumers and professionals. The “Aitoja makuja” message (pdf) has three aspects: the complete experience, local roots and sustainability.

Company search service
Companies can have their information added to the aitojamakuja.fi website via people acting as regional contacts. Look for contact details in your area.
A regional contact will also allow a company to change its information or completely remove its details from the service.

Data protection policy in accordance with the Personal Data Act (523/99) (in Finnish).
A food business on the aitojamakuja.fi website is itself responsible for its products, marketing, sales and the accuracy of the data provided on the website.

Product card
A product card helps goods suppliers and retailers to evaluate the products offered. More information in Finnish and Swedish.

Guides on selling directly to customers
More information in Finnish.

Contact us
Additionally there are a great many activities in the regions which provide companies with assistance and advice on running their own businesses. Contact the responsible person in your region.

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