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SUMMARY:Boosting Export with Packaging Webinar 6: Multi-sensory packaging testing for maximising sales potential
DESCRIPTION:Boosting Export with Packaging – Pakkauksella vauhtia vientiin on Food from Finlandin järjestämä koulutusohjelma yrityksille\, jotka haluavat lisätä ymmärrystään tuotepakkausten merkityksestä vienninedistämisessä. Koulutusmoduulit järjestetään englanniksi. \nLisätietoja ohjelmasta ja ilmoittautuminen \nThe programme is for companies who wish to expand their understanding on packaging and its role in food export. The coaching is in English and it is free of charge. \nThe program is carried out as a series of webinars\, this webinar consist of keynote speeches and Q & A. \n9.10.2020\nWebinar 9:00-10:30 and Q&A 10:30-11:00 \nCoaches: Eero Seppälä and Virpi Korhonen\, Sense N Insight and Kari Solala\, Makery \nPre assignment for all\nHighlighting the most important research questions for package testing (link sent before the webinar) \nKeynote\nEero Seppälä: Eye tracking for assuring shelf visibility\nVirpi Korhonen: Holistic concept testing for optimising packaging value\nKari Solala: Sensory testing for matching your packaging communication with product attributes\nDuration: 1 hour 30 minutes\nQ & A: 10:30-11:00
URL:https://aitojamakuja.fi/event/boosting-export-with-packaging-webinar-6-multi-sensory-packaging-testing-for-maximising-sales-potential/
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